It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each.

Positioning in politics has distinctive features; the target audience is not offered a product or service, but political ideas and their carriers. For instance, concerning European presidential candidates, especially Polish, positioning can be defined as the process and result of imparting specific characteristics to the virtual image of a politician. According to Cwalina and Drzewiecka, “successful political marketing requires a balanced approach.” Thus, to achieve high positioning effectiveness, it is necessary to show the qualitative difference between the subject of information promotion and competing objects and not go beyond the value orientations of the target audience.

Answer by Academic.tip's expert
An answer to this question is provided by one of our experts who specializes in marketing. Let us know how much you liked it and give it a rating.

Cite this page

Select a citation style:

References

Academic.Tips. (2022) 'It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each'. 21 December.

Reference

Academic.Tips. (2022, December 21). It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each. https://academic.tips/question/it-is-possible-to-position-people-places-and-ideas-just-as-effectively-as-products-and-services-please-explain-how-a-political-candidate-has-attempted-to-position-herself-and-relate-strategies-that/

References

Academic.Tips. 2022. "It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each." December 21, 2022. https://academic.tips/question/it-is-possible-to-position-people-places-and-ideas-just-as-effectively-as-products-and-services-please-explain-how-a-political-candidate-has-attempted-to-position-herself-and-relate-strategies-that/.

1. Academic.Tips. "It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each." December 21, 2022. https://academic.tips/question/it-is-possible-to-position-people-places-and-ideas-just-as-effectively-as-products-and-services-please-explain-how-a-political-candidate-has-attempted-to-position-herself-and-relate-strategies-that/.


Bibliography


Academic.Tips. "It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each." December 21, 2022. https://academic.tips/question/it-is-possible-to-position-people-places-and-ideas-just-as-effectively-as-products-and-services-please-explain-how-a-political-candidate-has-attempted-to-position-herself-and-relate-strategies-that/.

Work Cited

"It is possible to position people, places, and ideas just as effectively as products and services. Please explain how a political candidate has attempted to position herself and relate strategies that you think have been used, critiquing the effectiveness of each." Academic.Tips, 21 Dec. 2022, academic.tips/question/it-is-possible-to-position-people-places-and-ideas-just-as-effectively-as-products-and-services-please-explain-how-a-political-candidate-has-attempted-to-position-herself-and-relate-strategies-that/.

Copy