It is important to note that various social media platforms target certain categories of audiences since the medium of information and entertainment delivery is different.
YouTube is a platform suitable for content that is longer in duration and has a video format, whereas Twitter is more suited for text-based information and authority appeal, as well as political discussions. Instagram is more visual than Twitter but relies on imagery and photos rather than video format to convey essential messages. Promotion in social networks is effective for almost all areas of business since each niche always has its own audience.
Moreover, social networks contain significant information about their users and allow you to select from the entire available audience only that part that is needed, focusing on the search criteria. In addition, an important achievement of social networks is that you can get traffic from them from the first days of promotion, and it requires less money. Another plus is that recently social networks are increasingly integrating with search engines, which means that activity on these sites is increasingly affecting search results.