With the cited instability in the currency market, it would be very wise for Sony Corporation to think of other alternative measures that would work to their advantage. It is quite dangerous for a big company of its nature to be held ransom by currency instability. This hurts the company’s growth in terms of production and financial expansion as well. Sony Corporation should start thinking about manufacturing more of its products in the US. In the United States, the currency market is quite stable all through the year. The levels of inflation are very low hence making it a better place for doing business. Besides, the United States of America is the largest market for the company’s products. This is the most appropriate country to produce products for international markets.
If the Sony Corporation would manufacture more of its products in the United States of America, the benefits are numerous. The US is the largest economy in the world and also the largest exporter and importer in the global market. Sony Corporation would enjoy support from the American government as it supports high-paying jobs in the export sector. Sony is a lucrative company hence more likely to receive support from the American government. The company, through trading from the US, will be exposed to a larger market niche than it is currently in Japan. This is with consideration to the stable financial market and currency value. The low inflation rate in the United States gives the citizen the advantage of high purchasing power, a factor that can be beneficial to the Sony Corporation if the company would manufacture most of its products from there.