DPWN’s success is attributed to a number of factors. The company is a top innovator and it has been able to gain loyalty from its customer for consistently manufacturing human-friendly mailing services and products. In addition, the company offers technical support to its customer further promoting trust. Through diversification of its products, DPWN has been able to capture a larger market share. The company, in addition, has a store that provides its products and services at the recommended price. DPWN’s success can also be attributed to the affordability of its mailing services and products in relation to the market price. The company strategy to cut price has seen more customers rolling in for their services and products.
The management of DPWN has been identifying the way in which it copes with other companies and what perceives as a basis for competitive advantage. The business strategy adopted by a firm is essentially a method for creating and sustaining a justifiable position in a particular market. Usually, a firms profit depends on the nature of the strategy and on the inherent profitability of the industry in which it operates. Any company may perform poorly in a profitable industry if it employs unsuitable marketing strategies. A business competitive strategy requires the company to make a decision whether to compete across the entire market or only in certain segments of the industry and also whether to compete through low costs and prices or through offering differentiated product change. DPWN has chosen to adopt the strategy of competing in certain segments as they have focused on France only and not all European countries. This has proved to be successful as it does not require a lot of funds.
DPWN’s products are competitive in the market with cutting-edge technology. Customers are always and eagerly waiting for new products. DPWN is also accredited with the best innovative marketing network that has made the company do well globally. It has opened many subsidiaries in many countries for example; it has a number of markets all over the world that sells mailing services and products. Research shows that DPWN is quite global in nature. It operates branches in several countries. It has the best distribution channels which have been a strength that has significantly helped the company to dominate the market for a long time. The other competitive strategy associated with DPWN is that it has utilized its ability to identify the market segments and hence the competitive position of the company is considered to be high than that of its competitors and has in the process developed workable marketing strategies, DPWN is among the largest mailing firms in the world and it has got many assets that help it to serve a wide range of customers.