What visuals could help to promote a fragrance for children?

The advertising campaign aimed at promoting a product is always accompanied by a variety of visuals. Moreover, when applied to online advertising in social media, visual aids are the most influential factors in attracting potential customers’ attention. The promotion of children’s fragrances could also benefit from this method. Since this kind of product could be regarded as a present that parents or relatives could buy for their children, it would be applicable to employ two targeting techniques of visuals choice. Firstly, the visuals have to appeal to the adults who will pick a fragrance as a present. Secondly, the visuals should be interesting and inviting for children. Thus, photos picturing a happy child using a bottle of a fragrance produced by the company could encourage a parent to buy one for his or her child. Also, targeting minors, the visuals promoting a fragrance should depict cartoon characters or toys depending on children’s genders. Creativity in the area of visuals choice could only contribute to the effectiveness of the promoting campaign.