One of the main mistakes of Wal-Mart in the analysis of Chinese buyers was an incorrect assessment of their behavior. The fact is that the Chinese go shopping quite often, but it is a kind of walk. They move around the stores comparing prices. Moreover, the volume of purchases themselves is minimal. This was very different from the behavior of the Americans.
Therefore, Wal-Mart failed to assess the peculiarity of labor in China correctly. Employees were little motivated due to the lack of incentives typical for the United States. This led to inattention and frequent thefts, which resulted in high costs. Also, problems were associated with the particular attitude of Chinese people to food. Many products had to be alive, which would mean their freshness. However, this was also associated with high costs.