Social computing can be termed as the medium used by marketers and consumers to the network through the internet. Such examples include Facebook, YouTube, and Twitter. There are several benefits associated with social computing. For instance, it acts as a platform that fosters communication and conveyance of information in an organization more effectively. This enhances open communication in an organization thus facilitating easy delivery of ideas, opinions, and instructions in a social unit.
Social computing enhances the creation of vigorous business transactions in an organization. Moreover, it acts as a vital tool for recruiting workers as well as addressing the targeted audience. In most cases, community or organizational reputation is upheld especially when social networks are used to advertise products. The use of social networks enhances the implementation of market research, campaign, and the creation of useful links to meet the interest of both clients and businessmen. Elsewhere, social computing enhances that people remain updated with incoming news and ideas. Specifically, learners benefit from such networks whereby they exchange skills and ideas all over the world. In this case, it delimits geographical isolation.