One of the selected companies is Coca-Cola, a multinational beverage company headquartered in the US. The organization has over 500 different brands, but it also focuses on product versioning to enhance its portfolio and continue to dominate the market. For this particular assignment, the brand Coke will be analyzed. The company has five main versions of the product: Coca-Cola Original Taste, Diet Coke, Coca Cola Life, Coca Cola Energy, and Coke Zero. Coca-Cola Original Taste was the first in the versioning line and targeted the general public.
Interestingly, the company has further versioned this particular product through various bottle sizes. Today, the Coca-Cola Original Taste is available, ranging from 7.5 fl oz. to 2 liters. Arguably, one of the benefits this specific brand offers is its unique taste. Secondly, Diet Coke is sold to people looking for a healthier option than the original version. Therefore, this product offers the benefit of zero calories and a unique taste that is more citric than the original. On the other hand, Coke Zero’s brand promise also communicates that it has no calories, and its taste is exactly like the original product. Debatably, the benefits are believable and have persuaded clients to remain loyal to the brand. This is because there is a push for healthy eating, and the two added versions promote the same.
The second selected company is Mercedes-Benz, which is an automobile company headquartered in Germany. The corporation has various automobile vehicles and brands under its name. Additionally, it has diversified its portfolio by offering a range of car models targeting specific consumers. This section will analyze the Mercedes-Benz E-Class product variations. It should be noted that the E-Class is a passenger car that has been in production since the early 1950s. The company used brand versioning to remain relevant and also arguably improve the design and function of the car.
The different versions can be grouped in the first, second, third, fourth, and fifth-generation Mercedes-Benz E-Class automobiles. The first generation was introduced into the market as the company changed its overall car systems to provide a more fuel-efficient vehicle for the consumers. The second generation offered an aesthetical benefit as it was designed as a middle-class vehicle. On the other hand, the third generation E-Class focused on providing a more functional car and addressed technical issues identified in the first two versions. The fourth generation offered further fuel-efficiency benefits, while the fifth-generation models were branded to offer more technological and safety advantages. Arguably, the different pros of the products are believable and will encourage consumers to purchase the newer versions. This is because the latest editions are expected to be better, safer, more durable, and fuel-efficient. These are critical elements for anyone looking to buy a car.
Lastly, the Colgate-Palmolive Company is well known for its toothpaste brand but has over 20 other products. The selected product is Protex, a bathing soap that is also one of the best performing brands of the company. To remain on top of the market, Colgate-Palmolive Company designed variations to the original Protex brand to include Protex Gentle, Protect Balance, and Protex Ultra. According to their website, Protex Gentle was designed for people with sensitive skin. One of the benefits of this version of the brand is that it can be used as a dermatological soap as it has been approved for the same since it uses gentler ingredients. On the other hand, Protex Balance targets the larger population with healthy skin. The company states that this version of the brand offers antibacterial protection for users as it kills 99.9% of common germs.
The brand version is Protex Ultra, on the other hand, promises users of ridding the skin of all impurities while offering an extra layer of protection that lasts several hours. Arguably, the benefits are authentic and have encouraged brand loyalty based on their merits. It is possible to find consumers buying the same brand versions for various family members based on their individual needs.