The Harvey Norman Firm’s International Expansion

Consider the expansion of Harvey Norman (opening a chain of stores) into either France or South Korea.

You are a representative from the internationally famous consultancy firm ‘Prestige Worldwide,’ which has been contracted by your selected case company. Your client is looking to expand. Based on the respective levels of international competitiveness in your client’s industry, which of the two countries would be most advantageous for the firm’s international expansion? Justify your answer using relevant theories, models, or concepts.