Organizational Innovation in Marketing or Management
Select an example of organizational innovation associated with its business functions- marketing or operations management and analyze the importance of this innovation.
Name the organization and briefly describe its products, markets, and activities. How was the organization able to become innovative? Discuss how the two business functions (marketing and operations) would identify and address this organization’s innovation needs. Discuss the selected process innovation (marketing and/or operations). Which problem did it solve? Which added value did it bring? Analyze how the process innovation was implemented and its benefits. Discuss the post-COVID-19 challenges and opportunities for the organization.