Studying What Attracts People to Certain Products

Discuss the research methods of a student in the marketing department who wants to understand more about what attracts people to certain products.

The student creates a document with pictures of cereal boxes and asks people to rate which box they would be most attracted to when searching for a cereal. She then gathers information about their age, income, profession, and gender. Which research method was used? Identify the information in the scenario that supports your reasoning. What ethical guidelines would need to be followed to conduct this study? Which basic ideas behind early approaches in psychology most closely align with this method?