How can you make grow a flower shop regarding the competition aspect?
Becky’s Cottage Floral is a small local flower shop in Fund du lac City run by a nice lady. It focuses on delivering flowers to weeding and funerals and has a nice atmosphere. Identify the competition of the company. Who do you face now? Who might you face in five years? Profile the competition. What are their strengths and their weaknesses? Calibrate the motives of the competition. What do they want? What are they telling you about your industry? What is the shop’s corporate competitive strategy? How does your proposal help with that strategy?