Slow fashion does not deny companies the opportunity to be competitive because these clothes are of high quality and style longer than fast fashion products. By creating high-quality and stylish clothes, which are able to last a long time, remaining relevant for a decent amount of time, it will always be actual. These characteristics distinguish it from fast fashion, in which the main goal is to make money and ignore all other frameworks.
This can be seen in the example of Nike, where all the rules of morality were dropped, and it turned out that people were exploited in cruel conditions, and new models of clothing were released with high frequency. Thisis a typical example where, in an effort to make as much money as possible, the industry does not think about workers’ quality of life and the environment. In other words, Nike was a typical representative of fast fashion, and the consequences of their production were unacceptable. Other examples of fast fashion nowadays are H&M and Zara, which are popular in society.
Summing up all of the above, the conclusion is that ethics should be a prerequisite in the activities of any company. It is a factor that regulates the impact of business on the environment, forcing us to think not only about profits but also about general safety. Modern technology makes it possible to manufacture many products and minimize the negative effects of production on the environment, and industries should take advantage of such opportunities. Otherwise, more harm will come from the industry than benefits, and this approach is very destructive.