“Having Trouble with Your Strategy?” Article by Kaplan & Norton

Analyze the article “Having Trouble with Your Strategy? Then Map It” by Robert S. Kaplan and David P. Norton.

What is the purpose of the article? What did the authors find or propose? What are the practical implications of the article? How could managers (any manager) use the information in the article to benefit their organization? What is your opinion of the article? What is the most interesting or surprising point from this reading? What is one point to take away from it?