The Osborne Cosmetic Firm’s Market Assessment

Perform a market assessment for Osborne Cosmetic.

Osborne Cosmetic’s owners, new in their role as healthcare entrepreneurs, wish to gain a better understanding of competition in the market and enlist you to prepare an associated assessment. The owners are familiar with Porter’s Five Forces Model and feel as though their knowledge of suppliers and buyers is sufficient. Noting the highly competitive market, however, they would like to bolster their knowledge of existing competitors, potential entrants, and substitutes and have requested your assistance and advice.