Tax Breaks for Electric Vehicles in the Malaysian Market

The Malaysian government aims to introduce tax breaks for electric vehicles in Malaysia until December 31 December 2025. Imagine that you are the Regional Sales and Marketing Manager for the chosen automobile brand. Produce a one-year brief marketing plan to boost the sales growth of the car brand in the Malaysian market.

You are required to synthesize information (summarize; construct; argue; create; relate; design; formulate). You are required to pick only ONE automobile brand company operating in Malaysia (i.e Hyundai, Mazda, Toyota, Honda, Nissan, BMW, Mini Cooper, etc.) that offers hybrids or electric vehicles (EVs). You are highly encouraged to discuss based on a particular hybrid or electric vehicles (EVs) model within the automobile brand chosen, relevant data, and graphics material for more meaningful and in-depth discussion. Identify TWO key competitors of similar automobile product segments related to your automobile brand. Critically analyze and evaluate the key competitors’ unique selling proposition, pricing, and promotion strategies against your chosen model automobile brand.