Sales Message Influence and Effectiveness

Find an interesting sales message that you have received recently in the mail or email and analyze its influence and effectiveness.

Which psychological tools of influence does this sales message use? What emotional appeals are used? What about logical appeals? Would you consider this sales message to be catering more to emotion or logic? Do you consider this sales message warm and inviting? Do you consider this sales message plausible? Do you consider this sales message respectful? Do you trust the sales message? What are the two changes you think could be made to improve its effectiveness?