Michael Moss, an Expert in the Food Industry and Marketing

Analyze Michael Moss’s marketing and health approaches.

Michael Moss is a leading expert on the food industry, health and wellness, and marketing. Moss brings to life the creative ways food manufacturers use the science of human behavior, biology, and marketing. Using humor, case studies, and insight gleaned from investigative reporting that won him a Pulitzer Prize, he shows how companies get consumers to buy, often at the expense of their health. What did he find during his investigation? How can you apply this information to your own personal life?