How to Engage Social Groups in Investment Activities
As a marketing researcher, analyze and define how to engage social groups that don’t invest in investment activities.
Many people in minority groups, including African Americans, Hispanic Americans, Asian Americans, and Native Americans, do not invest. What can exploratory research be done to develop business with these minority markets? Another group with low investment activity includes those who stopped their education at the high school level. What factors should the organization consider in designing focus groups with these potential clients?