Business’ Practices and Marketing Theories/Concepts

Discuss how the business’ practices or activities are in line with or contrary to marketing theories/concepts.

To answer this question mention all the key business practices and why these business practices have led to positive (success) or negative (problems) results. When discussing the relevant reasons, you need to discuss whether these business practices are applied based on and/or consistent with any marketing concepts/theories or not. Explain the problems/issues and success factors.