Apple’s Corporate and Business-Level Strategy and Structure

Explore the organization at Apple: the history, SWOT analysis, Apple’s corporate and business-level strategy, and corporate structure.

Discuss the history of the company from inception (including founding, early products, product, and company evolution). Provide SWOT analysis:

• Weigh strengths and weaknesses against opportunities and threats to determine the company’s competitive position.
• Identify internal strengths and weaknesses.
• Analyze the external environment to identify opportunities and threats.

Discuss Apple’s corporate and business-level strategy. Discuss the corporate structure, including hierarchy, a chain of command, and centralized versus decentralized management.