A Health-Promotion Plan Through the Use of a Social Marketing

Present a health-promotion plan through the use of a social marketing model. Discuss the steps in the social marketing model to implement a health-promotion plan.

Select a group and behavior to change. You may choose a family group, a social group, or a community group. Include information about environmental factors that may impact the delivery of health promotion activities. Describe the characteristics and makeup of the group you selected. Include your rationale for why this behavior is a concern and include qualitative and/or quantitative data to support your choice. Select a health-promotion intervention to change the health behavior of the identified group. Describe the framework of the social marketing of this plan