The role of physicians who failed to critically assess the potential consequences of using the drug for patients and did not manage to sound the alarm in time should not be underestimated. After all, practitioners were a vital target audience for Purdue Pharma marketers. The role of physicians in tackling the pandemic in this way is to raise awareness and debate the topic of the risks associated with opioids in the scientific and professional community.
Buyers’ awareness should provoke legal proceedings and claims against unethical companies. In general, this is already happening because now there are more than 3,000 lawsuits against manufacturers and suppliers of drugs that increase the impact of the opioid crisis. In addition, people should openly declare the problem, educate each other, refrain from dangerous drugs and not be afraid to ask their doctor questions about the distinctive confirmation of drug safety.
At the same time, the main task of the advertiser is to carefully examine the advertised drugs and establish criteria for the responsibility and transparency of advertisers. Such standards should exclude the possibility of advertising drugs potentially hazardous to the public. Moreover, advertisers should warn people that a drug should only be used as directed and prescribed by a doctor, even for drugs that are filtered for placement.