Halloway (2000) has mentioned in detail the role of the Internet for Four Seasons. According to the author, 99 percent of the customers have access to the web and the website can play a very important role in developing business for the hotel. Some areas in which the site can play a role include reservations and ease of use for customers. The customers can check the sites of different properties and see for themselves the facilities that are available. They then know what to expect as the high-resolution images provide details of the rooms. The site can also be used to provide details of the room rates and different categories of rooms. Halloway has written that the site is distinguished from other sites by the level of details that are provided. Websites for different property locations can be accessed and each site provides details of the rooms and allows reservations to be made. The site can be used to extensively drive business and affords a very economical way to reach large numbers of people. Customers can dial a toll-free number and book the reservations, from any location as per their preferences. The site also hosts a number of pictures of the rooms and the view they provide, so that the customers know exactly what they are getting. In addition to pictures, the sites give information on location, public spaces, restaurants and banquet facilities, and guest rooms. Information about the square footage, decor, color scheme, bathroom, and principal view for each room category is also provided through various sites. The sites have different navigation links such as welcome, reservations, tour, facts, and packages. Each link opens pages with more information and for example, if the link tour was clicked, then images of the lobby, typical guestroom, restaurant, lounges, recreation, meeting, and banquet facilities are displayed. Some of the photos are clickable and allow zooming so that more details can be accessed. The site also has links that give details of various room categories, room category codes, rates, and packages. Halloway has suggested that all creative design, technical maintenance of the site is outsourced to Four Seasons interactive agency. The site uses a database and templates to publish content on the web. The use of templates allows the individual properties to change specific elements on the portions of the site such as rates and packages. The site got 1.35 million visits in 199 and had generated 1.4 million USD in revenues. The site also has a toll-free number and it was used to make 6000 calls. The number allows customers to talk to reservation staff even as they look at the property and make the required reservations. The site costs about 400, 000 CAN to maintain.
What role do you see for the Four Seasons’ Internet site?
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Academic.Tips. (2022) 'What role do you see for the Four Seasons’ Internet site'. 7 February.
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Academic.Tips. (2022, February 7). What role do you see for the Four Seasons’ Internet site? https://academic.tips/question/what-role-do-you-see-for-the-four-seasons-internet-site/
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Academic.Tips. 2022. "What role do you see for the Four Seasons’ Internet site?" February 7, 2022. https://academic.tips/question/what-role-do-you-see-for-the-four-seasons-internet-site/.
1. Academic.Tips. "What role do you see for the Four Seasons’ Internet site?" February 7, 2022. https://academic.tips/question/what-role-do-you-see-for-the-four-seasons-internet-site/.
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Academic.Tips. "What role do you see for the Four Seasons’ Internet site?" February 7, 2022. https://academic.tips/question/what-role-do-you-see-for-the-four-seasons-internet-site/.
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"What role do you see for the Four Seasons’ Internet site?" Academic.Tips, 7 Feb. 2022, academic.tips/question/what-role-do-you-see-for-the-four-seasons-internet-site/.