What marketing Mix used by Build-A-Bear to reach its target market?

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Build-A-Bear uses a marketing mix to reach its target market. First of all, the products are unique and individual, as created by customers’ hands. The price is also affordable, from $10-$12 per toy. The distribution of just created toys is at the place of the toy creation; no transportation costs are required.

The promotion of Build-A-Bear’s products is provided via advertising and personal experience, stressing the unique properties of the products. Being the company with a specific type of offered services, Build-A-Bear tries to use the same multiple marketing mixes.

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Academic.Tips. (2022) 'What marketing Mix used by Build-A-Bear to reach its target market'. 11 January.

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Academic.Tips. (2022, January 11). What marketing Mix used by Build-A-Bear to reach its target market? https://academic.tips/question/what-marketing-mix-used-by-build-a-bear-to-reach-its-target-market/

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Academic.Tips. 2022. "What marketing Mix used by Build-A-Bear to reach its target market?" January 11, 2022. https://academic.tips/question/what-marketing-mix-used-by-build-a-bear-to-reach-its-target-market/.

1. Academic.Tips. "What marketing Mix used by Build-A-Bear to reach its target market?" January 11, 2022. https://academic.tips/question/what-marketing-mix-used-by-build-a-bear-to-reach-its-target-market/.

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Academic.Tips. "What marketing Mix used by Build-A-Bear to reach its target market?" January 11, 2022. https://academic.tips/question/what-marketing-mix-used-by-build-a-bear-to-reach-its-target-market/.

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"What marketing Mix used by Build-A-Bear to reach its target market?" Academic.Tips, 11 Jan. 2022, academic.tips/question/what-marketing-mix-used-by-build-a-bear-to-reach-its-target-market/.

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