What is the most exciting new strategy at Apple today? Do you think it will be successful? Explain your reasoning.

A

Apple’s business strategy has continued to focus on research and development in order to introduce high-quality, innovative products and services. While the company has always offered exceptional products, it is not attempting to break into the industry of offering a variety of media services that work in combination with its products. For example, its new product, Home Pod, only works with Apple Music and Siri, available exclusively on Apple devices. Any device using an iOS-based operating system does not allow the user to change default applications, thus forcing integration into its service ecosystem. Due to the popularity of Apple devices and customers’ desire for interconnectivity, this strategy will be successful.

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Academic.Tips. 2021. "What is the most exciting new strategy at Apple today? Do you think it will be successful? Explain your reasoning." June 10, 2021. https://academic.tips/question/what-is-the-most-exciting-new-strategy-at-apple-today-do-you-think-it-will-be-successful-explain-your-reasoning/.

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Academic.Tips. "What is the most exciting new strategy at Apple today? Do you think it will be successful? Explain your reasoning." June 10, 2021. https://academic.tips/question/what-is-the-most-exciting-new-strategy-at-apple-today-do-you-think-it-will-be-successful-explain-your-reasoning/.

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"What is the most exciting new strategy at Apple today? Do you think it will be successful? Explain your reasoning." Academic.Tips, 10 June 2021, academic.tips/question/what-is-the-most-exciting-new-strategy-at-apple-today-do-you-think-it-will-be-successful-explain-your-reasoning/.

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