What is the most exciting new strategy at Amazon today? Do you think it will be successful? Explain your reasoning.

A

The company has shifted its focus towards customer experience by venturing into the media business. It is attempting to create its own media ecosystem by offering streaming services for music and film (with the addition of creating original content). It is important to note that the services revolve around its Amazon Prime account, which offers substantial discounts for the company’s primary offering, the purchase of goods. Due to the rise in popularity of streaming, the strategy will offer moderate success, but as Amazon hopes, it will lead to better brand awareness and customers using its platform for purchases.

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Academic.Tips. "What is the most exciting new strategy at Amazon today? Do you think it will be successful? Explain your reasoning." June 10, 2021. https://academic.tips/question/what-is-the-most-exciting-new-strategy-at-amazon-today-do-you-think-it-will-be-successful-explain-your-reasoning/.

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