What does the Nike brand do?

The brand Nike builds a community around its sport-oriented footwear and apparel. It accomplishes its mission “by creating groundbreaking sports innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.” The persona will not focus on the currently male-dominated target market but rather on the fast-growing one, which is the women’s segment.

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Academic.Tips. 2022. "What does the Nike brand do?" October 7, 2022. https://academic.tips/question/what-does-the-nike-brand-do/.

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