BMW’s model line is always under extensive development and improvement. The models are modified regularly to meet the changing demands of customers. To support this, organizational creativity is fostered at all levels. Every employee is expected to work together towards creativity and innovation towards new ideas or problem-solving. BMW has been the leading company to introduce new technologies and concepts in the industry, such as the unconventional Leipzig factory and pay for performance measures introduced in 1972.
The fact that BMW factories are so flexible enables the company to produce a wider range of differentiated products. For buyers can select and modify mostly everything in their cars for e.g., the colour on their car’s gear-shift box and interior, etc. Through this, employees never assemble a similar car over a span of nine months. Creativity is further enhanced through collective decision making. BMW invites designers, engineers and marketing experts from various resources to work towards a project.