The UPS strike made Airborne’s executives review the situation and think about the future of the company. The primary goal of the company was to develop a suitable strategy to avoid losing the market share to its rivals, which were starting to offer similar services. Dissecting the goals into more specific ones:
- Develop a reasonable pricing scheme that would be attractive both to current and future customers.
- Review its international operations and propose a different strategy.
- Analyze the effectiveness of the RPS partnership and introduce improvements.
- Promote the company’s express postal services and win the right to offer volume discounts.
With the advent of globalization, Airborne certainly has to invest more in its international business. Many companies are opening their offices overseas, so there is going to be a constant demand. RPS partnership is also a promising strategy because it would allow Airborne to compete with UPS and Federal Express in ground transport deliveries.