What actions would you recommend the Gallo company take, especially with regard to its cheap fortified wine product offerings?

The company could design a process by which it will gradually reduce its dessert wine brands production and will enhance the production of its other wine brands. This process should not be immediate in order to avoid social tensions among its workforce and avoid any serious financial difficulty that may arise. Meanwhile, with the enhancement of the other wine production line, part of the workforce of the dessert wines can be transferred to these product lines.

This process will ensure that while the sales of its dessert wine products lower, the sales of the other wine products will increase. So, the total revenues of the company will not suffer a decrease. This is important to keep the company’s financials balanced. This process will also give the company a positive corporate responsibility image as a company that cares about the individual and community. This image will turn into a market advantage when it comes to sales.

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Academic.Tips. 2022. "What actions would you recommend the Gallo company take, especially with regard to its cheap fortified wine product offerings?" June 21, 2022. https://academic.tips/question/what-actions-would-you-recommend-the-gallo-company-take-especially-with-regard-to-its-cheap-fortified-wine-product-offerings/.

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Academic.Tips. "What actions would you recommend the Gallo company take, especially with regard to its cheap fortified wine product offerings?" June 21, 2022. https://academic.tips/question/what-actions-would-you-recommend-the-gallo-company-take-especially-with-regard-to-its-cheap-fortified-wine-product-offerings/.

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