The purpose and objectives of the organization play important roles in determining its classification. Depending on the specificities of the framework used for the assessment, the objectives can be organized into several categories. The simplest approach is to distinguish between primary and secondary objectives. The former can be described as the strategic purpose of the organization (e.g., providing the target audience with a product or service). The latter are supplementary or intermediary goals used to achieve the set objectives. An example of a secondary objective is the increase of the cost-efficiency of a given organizational process.
Next, it is necessary to recognize the existence of individual and social objectives. Individual objectives are small-scale goals set by employees and managers as a part of achieving the company’s primary goal. Individual objectives can be rewarded economically (e.g., through pay raise) or psychologically (by acquiring valuable skills or satisfying an ambition). On the other hand, social objectives cover the organization’s obligations towards authorities, policymakers, and society in general, as well as improvements made out of ethical considerations. Organizations with strong social objectives are considered beneficial for the local community.