“Using Fan Passion for Predicting… Social Media Behaviors” by Wakefield

Discuss the article “Using Fan Passion for Predicting Attendance, Media Consumption, and Social Media Behaviors” by Kirk Wakefield.

What is evidenced by the result of the two studies reported in this article? What was the contribution of each study? What are the main findings of the author? Provide a definition of “passion.” List the questions used to measure passion. What was the sample size (number of respondents)? How much did it cost to collect the data? How was the data collected? What was the scale used to measure passion (or avidity) in Study 2? What was the sample size? Does passion predict attendance? Does passion predict media consumption? Were these studies qualitative or quantitative studies?