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Using a Simple “New-To-The-Market” Idea in Marketing
What is a “new-to-the-market” idea?
For your assignment, you’ll need to come up with a “new-to-the-market” idea that you can use for your marketing plan. Explain what this type of product is. Think of things like when hats came out with lights on them or when PODS first hit the market, where people could pack their belongings into containers that were dropped off and later picked up and delivered to their new destination. These are the types of new product ideas I’m looking for you to come up with. Without telling the class what your product idea is, tell the class what type of problem you think needs to be solved by a new type of product.