Unilever Corporation’s Business Strategy

Analyze Unilever’s business strategy using Porter’s Generic Competitive Strategies framework.

Critically evaluate Porter’s Generic Competitive Strategies framework by identifying its advantages and limitations, then develop three recommendations on how its limitations might be overcome. Apply Porter’s Generic Competitive Strategies framework to determine the organization’s business strategy to evaluate its competitive advantage. Identify the benefits and limitations of the framework, not the organization. At the PG level, you should be able to critically analyze a framework and objectively assess its contribution as well as its limitations.