The Walmart Company’s Customer Profiling
Analyze the case of customer profiling at Walmart.
Why has Walmart been so much more successful than its competitors? What market segment does its business model attract? What is Walmart’s competitive advantage? Please list and explain all the factors that contributed to Walmart’s failure to enter the Chinese market. What mistakes did Walmart make in profiling its Chinese customers? If you were the manager in charge of this international expansion, how would you handle this situation? Please provide a plan of action. Based on your analysis, what would you advise Walmart’s Board of Directors to do? Should Walmart remain in China, or should it opt to withdraw from the market?