On its part, Nielsen blames the audience declines to a dry-up of new programming and increasing consumer shifts to VOD. However, Nielsen does measure VOD, as evident in its report, which indicates that due to COVID-19 safety regulations, it has paused its activities, including in-home activities, and using a smaller sample size. More evidently, Nielsen provides a comprehensive view of audiences viewing VOD content on television and all devices connected to the TV (The Nielsen Company). Evidently, Nielsen Company measures VOD, and it claims that consumer shift to such videos increased from March 2020 to March 2021.
The television networks are having a controversy with Nielsen. It concerns the VAB’s claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD?
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Academic.Tips. (2022) 'The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD'. 7 September.
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Academic.Tips. (2022, September 7). The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD? https://academic.tips/question/the-television-networks-are-having-a-controversy-with-nielsen-it-concerns-the-vabs-claim-of-a-drop-in-audience-from-march-2020-through-march-2021-nielsen-blames-the-audience-declines-on-a-dry-up-o/
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Academic.Tips. 2022. "The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD?" September 7, 2022. https://academic.tips/question/the-television-networks-are-having-a-controversy-with-nielsen-it-concerns-the-vabs-claim-of-a-drop-in-audience-from-march-2020-through-march-2021-nielsen-blames-the-audience-declines-on-a-dry-up-o/.
1. Academic.Tips. "The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD?" September 7, 2022. https://academic.tips/question/the-television-networks-are-having-a-controversy-with-nielsen-it-concerns-the-vabs-claim-of-a-drop-in-audience-from-march-2020-through-march-2021-nielsen-blames-the-audience-declines-on-a-dry-up-o/.
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Academic.Tips. "The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD?" September 7, 2022. https://academic.tips/question/the-television-networks-are-having-a-controversy-with-nielsen-it-concerns-the-vabs-claim-of-a-drop-in-audience-from-march-2020-through-march-2021-nielsen-blames-the-audience-declines-on-a-dry-up-o/.
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"The television networks are having a controversy with Nielsen. It concerns the VAB's claim of a drop in audience from March 2020 through March 2021. Nielsen blames the audience declines on a dry-up of new programming and intensifying consumer shifts to video-on-demand (VOD). But doesn’t Nielsen measure VOD?" Academic.Tips, 7 Sept. 2022, academic.tips/question/the-television-networks-are-having-a-controversy-with-nielsen-it-concerns-the-vabs-claim-of-a-drop-in-audience-from-march-2020-through-march-2021-nielsen-blames-the-audience-declines-on-a-dry-up-o/.
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