Discuss the redesign of the original Kindle released in 2009 and the public reaction to it.
“Amazon’s Kindle” (its electronic book, magazine, and newspaper reader) has been far more successful than its SONY competitor. However, the original Kindle had some physical problems—button placement and page-turn speed among them. Correcting these problems resulted in the Kindle2, released in 2009, with glowing reviews. What has observation research been used in the redesign of the original Kindle?