The Role of SWOT Analysis in a Company Assessment

Use a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace. Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.