The Role Cambridge Analytica Played in the Latest American Presidential Election

Discuss the case of Cambridge Analytica and answer the question: What could have been done better before and after the scandal in 2017?

What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate? What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective?