P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories? With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand image? What risks will P&G face in the future? Perform a competitor analysis of P&G and list the brand, product, generic, and budget competitors of P&G. Explain how P&G creates and delivers value to satisfy customer needs.