The PowerDoc Management of Innovation and Organizational Change

Discuss the company PowerDoc in the context of difficulties in the management of technological innovation and how to overcome them.

The PowerDoc company is an example showing the difficulties of technical innovation. Lack of communication may have caused employees to question the value of new technology and, perhaps, resulted in apprehension about their future employment and low level of support. Discuss critically how technological, market (competitiveness and market needs), and organizational (leadership and management style, resources, technological capabilities, and employees’ commitment and acceptance of change) factors could work together to shape the innovation process. Then, situate this within the context of the PowerDoc company.