The Internet Impact on a Company’s Strategy

Consider a company that works in a specific area of travel, for example, adventure travel or cruise liners, and explore its use of the internet and how this has influenced possible future strategies.

Alternatively, you could choose to examine likely future changes in the internet, and for example, this might involve the use of mobile media, mobile booking, and more sophisticated presentation technologies, and explore how this will impact the company’s strategy. Try to maintain an entrepreneurial and dynamic mindset. Identify areas that your company’s strategy could target and direct your research toward gathering relevant data.