Compose the company profile of Leon’s Furniture Ltd. – a Canadian furniture retailer.
Discuss company ownership (do not spend more than a few sentences outlining the company’s history), product or service, value proposition, company size (revenue, employees, number of locations), current distribution/channels (e.g., company-owned stores vs. franchisees), and SWOT analysis. Current markets, e.g., only in Canadian cities with over 500,000 population. Describe other countries in which the business is operating. How did they enter that market(s)? Discuss licensed the brand, franchisee, partnership, and company-owned. Describe successes/failures when they entered a foreign market.