The Cathay Cineplex Movie’s Business Analysis

Examine the Cathay Cineplex business.

The Cathay theater was built in 1939 and owned by the predecessor of the Cathay Organization. Demonstrate your understanding of the history of this organization and the cinema industry during this period in Singapore. Based on your understanding of the five pillars of convergence, discuss how at least two of the five pillars may have influenced the business decision of Cathay Organisation to build and expand their cinema theater operations. Demonstrate your understanding of how new technologies and new business models have changed the cinema business.