What Microsoft did enlighten itself from this exercise is to associate themselves with sports by sponsoring important sports events and Microsoft took the opportunity to project themselves as the Official Technology Providers of the Commonwealth Games which is a brand that holds great relevance to the entire Australian community as a whole.
Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise?
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Academic.Tips. (2021) 'Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise'. 23 October.
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Academic.Tips. (2021, October 23). Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise? https://academic.tips/question/summarise-the-article-a-brand-plan-management-today-australian-institute-of-management-september-2006-what-do-you-think-microsoft-learnt-from-this-exercise/
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Academic.Tips. 2021. "Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise?" October 23, 2021. https://academic.tips/question/summarise-the-article-a-brand-plan-management-today-australian-institute-of-management-september-2006-what-do-you-think-microsoft-learnt-from-this-exercise/.
1. Academic.Tips. "Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise?" October 23, 2021. https://academic.tips/question/summarise-the-article-a-brand-plan-management-today-australian-institute-of-management-september-2006-what-do-you-think-microsoft-learnt-from-this-exercise/.
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Academic.Tips. "Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise?" October 23, 2021. https://academic.tips/question/summarise-the-article-a-brand-plan-management-today-australian-institute-of-management-september-2006-what-do-you-think-microsoft-learnt-from-this-exercise/.
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"Summarise the article, A brand plan, Management Today, Australian Institute of Management, September, 2006. What do you think Microsoft learnt from this exercise?" Academic.Tips, 23 Oct. 2021, academic.tips/question/summarise-the-article-a-brand-plan-management-today-australian-institute-of-management-september-2006-what-do-you-think-microsoft-learnt-from-this-exercise/.
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