Rapid Application Development (RAD) highly encourages and prioritizes customer feedback. In this model, reviews are very quick, unlike other models. In addition, there are no integration challenges. Moreover, the time between prototypes and iterations is very short. Another advantage is that there is a substantial reduction in development time. What is more, higher productivity is present even with a smaller team.
Despite its many advantages, Rapid Application Development has certain disadvantages. Working with huge groups of people, which can be very stressful and complicated. In addition, it requires very strong collaboration among the team members. RAD also requires extremely experienced developers. Unlike other methods, RAD management is more complex to manage. Moreover, the model is only suitable for short-term projects.