Starting a Business Venture in the UAE

Give a brief about a business venture you plan to start in the UAE.

Analyze the business plan by applying Porter’s five forces with an emphasis on highlighting the forces in favor and against your business venture based on detailed market research. Evaluate your target customer using segmentation theories and propose an ideal communication mix strategy you can adopt to reach your target customers. Appraise one of the recent marketing trends that can help your organization to launch your product in the UAE Market.