Sony’s Marketing Plan, Activities, and Potential Learnings

Discuss Sony’s marketing plan/activities and comment on potential learnings.

Explain the importance of the marketing activity for the success of Sony’s business. Prepare a SWOT analysis of Sony’s business highlighting internal strengths and weaknesses. Use the mix in a balanced way to define tactics related to the pricing and distribution of the products or even the production process. Summarise your findings and recommend actions for the implementation of the plan, not forgetting to put a timeframe.