The media contacts play a very important role in providing pertinent information regarding the best internet marketing strategy. Nevertheless, recommending a uniform strategy for Air France may not work very well to the benefit of the airline company. It is imperative to note that the level of competition is very high and this coupled with the dynamic market, and a uniform strategy might prove to be obsolete within a limited period of time. Additionally, the competitors in the airline industry are ever inventing new marketing strategies to meet consumer demands.
Moreover, the industry is fast losing its grip on statutory regulation. Initially, the airline enterprise used to be under tight controls, and as a result, most players in this field are developing versatile competition strategies which are re-evaluated from time to time. The airlines are also developing strategies like mergers into mega-carriers as a modality to survive in the competitive market. In terms of marketing, the airline market is even highly segmented with price wars among competitors in the order of the day. All these reasons require a diverse strategy for Air France to sustain its growth and market share.